apple.com Apple

Mobile Usability

97/100

Good

Mobile Speed

53/100

Bad

Last tested: 2017-08-27

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apple.com Mobile Usability: 97/100
apple.com Mobile Usability Test Quick Overview

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <a href="#ac-gf-directo…state-products" class="ac-gf-director…on-anchor-open">Open Menu</a> and 6 others are close to other tap targets.
The tap target <a href="/retail/">Apple Store</a> and 1 others are close to other tap targets.
The tap target <a href="//www.apple.co…rivacy-policy/" class="ac-gf-footer-legal-link">Privacy Policy</a> is close to 1 other tap targets.
The tap target <a href="//www.apple.com/sitemap/" class="ac-gf-footer-legal-link">Site Map</a> is close to 1 other tap targets.
apple.com Mobile Speed: 53/100
apple.com Mobile Speed Test Quick Overview

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 4 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.
https://images.apple.com/v/home/df/built/scripts/head.built.js
https://www.apple.com/ac/globalnav/3/en_US/scripts/ac-globalnav.built.js
https://www.apple.com/metrics/ac-analytics/1.1/scripts/ac-analytics.js
https://www.apple.com/metrics/ac-analytics/1.1/scripts/auto-init.js
Optimize CSS Delivery of the following:
https://www.apple.com/ac/globalnav/3/en_US/styles/ac-globalnav.built.css
https://www.apple.com/ac/globalfooter/3/en_US/styl…globalfooter.built.css
https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1
https://images.apple.com/v/home/df/built/styles/main.built.css
Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://apple.com/
http://www.apple.com/
https://www.apple.com/
Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
https://www.apple.com/ac/globalnav/3/en_US/styles/ac-globalnav.built.css (10 seconds)
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1 (48 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…av/bag/image_small.svg (56 seconds)
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js (72 seconds)
https://images.apple.com/v/home/df/built/scripts/main.built.js (74 seconds)
https://www.apple.com/metrics/ac-analytics/1.1/scripts/auto-init.js (74 seconds)
https://www.apple.com/ac/globalnav/3/en_US/scripts/ac-globalnav.built.js (111 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…/music/image_small.svg (2 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…s/ipad/image_small.svg (2.3 minutes)
https://images.apple.com/v/home/df/built/scripts/head.built.js (2.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…upport/image_small.svg (2.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/apple/image_small.svg (2.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…ks/mac/image_small.svg (2.5 minutes)
https://www.apple.com/metrics/ac-analytics/1.1/scripts/ac-analytics.js (3.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_small.svg (3.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…iphone/image_small.svg (3.4 minutes)
https://images.apple.com/v/home/df/built/styles/main.built.css (3.6 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/watch/image_small.svg (3.6 minutes)
https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css (4.1 minutes)
https://www.apple.com/ac/globalfooter/3/en_US/styl…globalfooter.built.css (4.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…search/image_small.svg (4.9 minutes)
https://images.apple.com/v/home/df/images/promos/iphone_small_2x.jpg (31.3 minutes)
https://images.apple.com/v/home/df/images/heroes/i…ilability_small_2x.jpg (31.3 minutes)
https://images.apple.com/v/home/df/images/promos/mothersday_small_2x.jpg (36.7 minutes)
https://images.apple.com/v/home/df/images/promos/airpods_small_2x.jpg (36.8 minutes)
https://images.apple.com/ac/flags/1/images/us/32.png (44.7 minutes)
https://images.apple.com/v/home/df/images/promos/macbook_pro_small_2x.jpg (47.1 minutes)
https://images.apple.com/v/home/df/images/shared/watch_logo_small_2x.png (47.1 minutes)
https://images.apple.com/v/home/df/images/heroes/i…_portrait_small_2x.png (47.2 minutes)
https://images.apple.com/v/home/df/images/heroes/watch_small_2x.jpg (47.9 minutes)
https://images.apple.com/v/home/df/images/shared/p…tred_logo_small_2x.png (48.3 minutes)
Optimize images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 79.1KiB (19% reduction).
Compressing https://images.apple.com/v/home/df/images/heroes/watch_small_2x.jpg could save 31KiB (17% reduction).
Compressing https://images.apple.com/v/home/df/images/heroes/i…ilability_small_2x.jpg could save 18.4KiB (18% reduction).
Compressing https://images.apple.com/v/home/df/images/promos/airpods_small_2x.jpg could save 8.3KiB (30% reduction).
Compressing https://images.apple.com/v/home/df/images/promos/macbook_pro_small_2x.jpg could save 8.2KiB (21% reduction).
Compressing https://images.apple.com/v/home/df/images/promos/mothersday_small_2x.jpg could save 7.9KiB (15% reduction).
Compressing https://images.apple.com/v/home/df/images/promos/iphone_small_2x.jpg could save 5.3KiB (25% reduction).

apple.com Mobile Resources


Total Resources40
Number of Hosts4
Static Resources34
JavaScript Resources7
CSS Resources5

apple.com Mobile Resource Breakdown