mediaplex.com Conversant | The Leader in Personalized Digital Marketing

Mobile Usability

99/100

Good

Mobile Speed

46/100

Bad

Last tested: 2017-08-29

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mediaplex.com Mobile Usability: 99/100
mediaplex.com Mobile Usability Test Quick Overview

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
The tap target <div class="close">✕</div> is close to 1 other tap targets.
The tap target <a href="/legal/privacy">Privacy Policy</a> and 2 others are close to other tap targets.
mediaplex.com Mobile Speed: 46/100
mediaplex.com Mobile Speed Test Quick Overview

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 6 blocking script resources and 7 blocking CSS resources. This causes a delay in rendering your page.
http://www.conversantmedia.com/sites/all/themes/my…s/jquery-1.10.2.min.js
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js
Optimize CSS Delivery of the following:
https://fonts.googleapis.com/css?family=Open+Sans:…ic,400,300,600,700,800
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css
http://hello.myfonts.net/count/2912e0
http://www.conversantmedia.com/sites/all/themes/my…e/css/homepage-new.css
Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
http://cache.btrll.com/default/Pix-1x1.gif (expiration not specified)
http://cdn.mplxtms.com/s/MasterTMS.min.js (15 minutes)
http://www.google-analytics.com/analytics.js (2 hours)
http://www.conversantmedia.com/sites/all/themes/my…e/css/homepage-new.css (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…/client-next-arrow.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ent-previous-arrow.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…w_logos/AKQA_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…irNewZealand_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…nthropologie_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…nanaRepublic_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ogos/Cabelas_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…s/DigitasLBI_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ew_logos/Gap_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…s/Hotels.com_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…s/M&CSaatchi_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ew_logos/OMD_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…logos/Ogilvy_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ogos/OldNavy_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ogos/Starcom_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…/TheTileShop_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…/Travelocity_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…gos/TurboTax_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…anOutfitters_White.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…es/conversant_logo.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ider2_Logo_revised.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…meSlider2_tinified.jpg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…mepage/CJ-Badge-01.svg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…onversant-Badge-01.svg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…raight_just_device.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…tern-Flipped_80_sm.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…epage/Gold-Pattern.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…/homepage/LON_home.jpg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…Mobile_CItystill_1.jpg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…as-case-study-tile.jpg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ge/cabelas_aligned.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ages/homepage/desk.jpg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…mepage/lon_aligned.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ge/staples_aligned.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…_home2_sm_tinified.jpg (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…ges/mob-nav-toggle.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…me/images/pattern2.png (24 hours)
http://www.conversantmedia.com/sites/all/themes/my_theme/js/homepage-new.js (24 hours)
http://www.conversantmedia.com/sites/all/themes/my…s/jquery-1.10.2.min.js (24 hours)
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css (24 hours)
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css (24 hours)
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css (24 hours)
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css (24 hours)
http://www.conversantmedia.com/sites/default/files…BKCKK4azoy_suRDsfw.css (24 hours)
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js (24 hours)
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js (24 hours)
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js (24 hours)
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js (24 hours)
http://www.conversantmedia.com/sites/default/files…wBKCKK4azoy_suRDsfw.js (24 hours)
Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
http://mediaplex.com/
http://www.mediaplex.com/
http://www.conversantmedia.com/
Optimize images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 211.2KiB (43% reduction).
Compressing and resizing http://www.conversantmedia.com/sites/all/themes/my…ider2_Logo_revised.png could save 84.3KiB (90% reduction).
Compressing http://www.conversantmedia.com/sites/all/themes/my…/homepage/LON_home.jpg could save 40.8KiB (31% reduction).
Compressing http://www.conversantmedia.com/sites/all/themes/my…Mobile_CItystill_1.jpg could save 18.7KiB (18% reduction).
Compressing http://www.conversantmedia.com/sites/all/themes/my…raight_just_device.png could save 18.2KiB (54% reduction).
Compressing and resizing http://www.conversantmedia.com/system/files/twitter_white.png could save 15.7KiB (95% reduction).
Compressing and resizing http://www.conversantmedia.com/system/files/linkedin_white.png could save 13.6KiB (94% reduction).
Compressing http://www.conversantmedia.com/sites/all/themes/my…meSlider2_tinified.jpg could save 11.2KiB (23% reduction).
Compressing http://www.conversantmedia.com/sites/all/themes/my…_home2_sm_tinified.jpg could save 8.6KiB (17% reduction).
Reduce server response time

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 3.2KiB (17% reduction).
Minifying http://www.conversantmedia.com/ could save 3.2KiB (17% reduction) after compression.
Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1.9KiB (51% reduction).
Minifying http://www.conversantmedia.com/sites/all/themes/my_theme/js/homepage-new.js could save 1.9KiB (51% reduction) after compression.
Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 1.8KiB (22% reduction).
Minifying http://www.conversantmedia.com/sites/all/themes/my…e/css/homepage-new.css could save 1.8KiB (22% reduction) after compression.

mediaplex.com Mobile Resources


Total Resources118
Number of Hosts40
Static Resources55
JavaScript Resources16
CSS Resources8

mediaplex.com Mobile Resource Breakdown